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Firefox · Systems Thinking

Flowstate

Product strategy UX systems

Context

Browsers hold a lot of work in motion: tabs, research trails, half-finished tasks, and the intent people are trying to preserve across all of it. Flowstate looked at that system as a whole, not as a collection of isolated browser surfaces.

My role

I shaped the product and UX framing: how to think about focus, context, and continuity in a browser without turning the interface into another layer of management.

The hard call

The product challenge was deciding what should be made explicit, and what should stay quiet. A good system helps people recover context and move forward, but it should not make them maintain the system by hand.

Outcome

Flowstate became a way to reason about browsing workflows: how tabs become tasks, how context decays, and how Firefox can support deep work while staying calm.