Firefox · Browsing systems · 2021–2025
Tabs, Groups & Split View
Set the UX strategy for how Firefox supports complex browsing across vertical tabs, tab groups, and split view, while growing the designer who took ownership of the domain.
Coming soonSenior Design Manager · Firefox, Mozilla
Emanuela Damiani
15+ years in product design. I lead UX for Firefox's AI-native browser experiences: useful, legible, and still under the user's control.
Work that changed me (and Firefox)
Firefox · AI-native browsing · 2025–present
Smart Window
Led a 0→1 AI browsing mode from concept to beta, balancing speed, clarity, and user control.
Read the case study →Mozilla · Work browser · 2021–2022
Flowstate
Translated an ambitious browser-productivity vision into its first tested product experience.
Coming soonHow I lead
1 / 4
Craft
Attention is the antidote to slop
Conflict
Conflict is information
People
Compass over maps
Context
There is no magic formula
Ideas
I've spoken at 30+ events across 15+ cities and joined podcasts to discuss product design, leadership, and building for the web. I'm available for conferences, panels, podcasts, and conversations about leading design for AI-native products.
Podcast · 2025
Motivating and leading UX teams
A conversation about curiosity, motivation, and leading designers through complex product work.
Watch the conversation →Notes · 2026
Design as a continuous practice in organizations
Why AI makes design principles, shared standards, and rapid feedback loops more important, not less.
Read on LinkedIn →Contact